Ad Takedown: EXTREME DATING EDITION!
I get a lot of ads for online dating. I mean A LOT of ads. Maybe the universe is trying to tell me something.
If so, the universe really needs to refine its message.
The Direct Pitch

There's something to be said for truth in advertising.
There's also something to be said for subtlety.
What the AD Says

What the FACE Says

What the CLEAVAGE Says
The Marketing Guys Call It "Aspirational"

Hey there, young denizen of the internet! Wouldn't you like to meet some LIKE-MINDED singles? And by "like-minded" we mean two models who got paid $1500 a week to do simulated soft-core on Cinemax and the trainer from your local gym! So whether you like your ladies slutty, slutty with highlights, or freshly-waxed and packing a penis, we have a LIKE-MINDED single match for you! NINETY PERCENT of our matches end up in a LONG-TERM relationship! ...with the physician's assistant at their local clinic.
What the AD Says

What the FACE Says

What the CLEAVAGE Says
A Call To Action

Quit being her FRIEND and start being her creepy uncle who keeps a soldering gun, a meth cooker, and an illicit stash of erotica from Weimar-era Berlin in his basement. One day they will make a movie about you! A movie you will watch from jail.
What the AD Says

What the FACE Says

What the CLEAVAGE Says
And Finally...

Keep looking, pal.
Have you considered a shot with more cleavage?
-Tom, who's off to find some like-minded singles.

